For me, YASCA is the place where my inner world takes form. It is shaped by experiences that changed how I see myself, others, and the world. The brand wasn’t born as an idea, but as something that arrived during a period of inner transformation. Its direction still comes from intuition.

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I follow what feels true and the brand grows with it. YASCA is where my inner journey, my art, and my vision fuse into something you can wear, feel, and step into.

 

My work spans across mediums, especially clothing design, photography and music. These guide everything else: visual storytelling, video editing and event creation. They are not separate roles for me, just different ways of expressing the same inner thread.

 

I shape YASCA’s visual identity by translating what I feel inside into form, creating textures, tones, atmospheres and experiences that feel honest and alive.

 

YASCA is not about me, it is a space where different creatives meet, combine and build something none of us could create alone. Meeting the Bojtor twins brought a new dimension to this, three creative minds connecting in a way that simply clicks. I genuinely enjoy every moment we create together, and there’s a sense that we’re just at the start of something with depth.

 

So that’s the journey: to shape a world where we all get to wear our spirit.